See which advertising actually pays off.
ROAS figures live inside every channel tool, but rarely in one shared view. We build models that connect spend to revenue, so you can see what's actually returning and where the budget would do more good.
ROAS you can steer by
ROAS modelling is a scoped engagement where we bring ad, traffic and sales data into one shared picture. You get answers on which channels and campaigns genuinely contribute to the business.
The outcome isn't another dashboard nobody trusts. It's a clear view of return, priorities and where the next slice of budget should go.
- You track ROAS per channel but have no single view across them
- Marketing and finance calculate it in different ways
- Budget is driven more by last year's allocation than by actual return
- You suspect some campaigns look strong in-platform but contribute little to revenue
- Leadership wants to prioritise media based on what actually pays off
What you get
You get a clear basis for steering media by return, aligning internally and taking the next step. It starts with one picture of return across all channels and campaigns rather than platform by platform, plus a model that shows how advertising connects to the business in terms leadership can follow.
From there you can see which efforts deliver the most first, so you can move budget with more confidence. You also get concrete recommendations on what to keep, what to adjust and what to dig into further.
When ROAS modelling helps most
A few typical situations where a shared view of spend and revenue makes a difference.
ROAS in every tool, no overall picture
Each channel reports its own figures. You need one view across them before you start moving budget between platforms.
Strong in-platform, weak in the business
Campaigns look strong in the ad tool but contribute little to revenue. The model makes that gap visible.
Budget set by habit
Media allocation follows last year more than it follows return. The data shows where the next slice of budget does the most good.
Marketing and finance count differently
The definitions don't match. One shared model makes it far easier to agree on decisions internally.
Start with a conversation about your advertising.
Book 20 minutes with Jakob and we'll talk through what ROAS modelling could look like for you. No strings attached.
Book 20 min with Jakob