Find the pricing headroom you can't see today.
Pricing is usually the lever with the largest and fastest effect on margin. Yet it's often set on gut feel, while the attention goes to costs and volume. We build models on your own data and relevant external data, so you can see where the headroom actually is.
Pricing models that show where you can act
Pricing modelling is a scoped engagement where we turn your sales, product and customer data into pricing decisions. Where it helps, we bring in external signals such as market or competitor data.
The outcome isn't a theoretical model that gathers dust. It's a set of prioritised opportunities with clear financial upside that leadership and commercial teams can take forward.
- Attention goes to cost cutting and volume, while pricing takes a back seat
- Prices are set more by habit than by data
- Different customers, channels or products often get the same price
- Leadership wants to see which pricing initiatives deliver the most impact first
What you get
You get a clear basis for deciding on pricing, aligning internally and taking the next step. It starts with a single view of where you are most likely under- or overpricing, broken down by segment, product and channel, together with a concrete case for how prices could be adjusted, ready for you to test or take to the rest of the business.
From there you can see which pricing initiatives deliver the most margin first, so the effort doesn't get spread thin. You also get one shared reference point for leadership and commercial teams, ready to turn into strategy or experiments.
When pricing modelling helps most
A few typical situations where data on price, demand and margin make a difference.
Same price for different customers
Your customers differ, but the price often doesn't. You get the evidence to see where there's room to price more accurately.
Discounts that crept in over time
Contracts, campaigns and exceptions have stacked up. The data shows which ones are costing you margin, and which ones you genuinely need.
Cost cutting ahead of pricing
Attention goes to costs and volume while pricing stays where it is. This is where the financial upside in concrete pricing initiatives becomes visible.
New product or new market
You don't have much history to go on. Your own data plus external signals gives you something better than gut feel before you set the price.
Start with a conversation about your pricing headroom.
Book 20 minutes with Jakob and we'll talk through what pricing modelling could look like for you. No strings attached.
Book 20 min with Jakob