Sell more through the right channels.
You already have data on leads, conversion, new customers and costs. What's usually missing is a shared view of it. We turn those numbers into decisions about where to put your effort to sell more.
Sales metrics that point to the next step
Sales analysis is a scoped engagement where we bring together the metrics that matter: lead volume, conversion rate, new customers, CAC and channel performance. The goal is to understand what drives growth and which channels actually deliver.
The outcome isn't another report that gathers dust. It's a clear view of where you win leads and customers at the right cost, and where the effort should move.
- You know how many leads you get, but not how they convert per channel
- Conversion rate and CAC are calculated differently depending on who you ask
- Channel budgets are driven more by habit than by data
- You suspect some channels generate many leads but few new customers
- Leadership wants to see which efforts deliver the most customers at the right cost
What you get
You get a clear basis for steering sales towards the right channels, aligning internally and taking the next step. It starts with firm definitions of leads, conversion rate, new customers and CAC, so everyone is calculating the same way. You also get a single picture of which channels drive leads and new customers, and at what cost.
From there you can see which efforts deliver the most sales first, so the budget doesn't get spread thin. You also get concrete recommendations on where to invest more, where to pull back and what to dig into further.
When sales analysis helps most
A few typical situations where shared metrics on leads, conversion and CAC make a difference.
Many channels, no shared view
Marketing and sales count leads and CAC differently. One agreed channel view means you can move budget based on the same numbers.
Leads that never become customers
The volume looks fine, but conversion stalls. The analysis shows which channels deliver customers, not just traffic.
Budget set by habit
The same spend gets renewed year after year with no clear result. The data shows where to increase, where to pull back and what to dig into.
Growth targets without a clear path
Leadership wants more new customers at the right cost. You can prioritise based on what the numbers show is already working.
Start with a conversation about your sales.
Book 20 minutes with Jakob and we'll talk through what sales analysis could look like for you. No strings attached.
Book 20 min with Jakob